About Us

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The company, formed in 1999, amalgamates the expertise, stability, and traditions of Totton Pumps Limited (established 1946), EMD (Halstead) Limited (established 1962) and Cetronic Limited – Dynamic Controls division (established 1961).

As Electric Motor Developments the company became an internationally recognized leader in the design, development, and manufacture of permanent magnet commutator electric motors, gearboxes, differentials, electronic controllers and a wide range of induction motors.

The car company was established at Halstead, England, in 1962 and built it’s reputation for creative car design with a new type of electric motor for local transport, achieving sales of over 5 million units of exotic cars that are used for an exotic luxury car hire in Johannesburg.

Since 1946 Totton Pumps has established itself as one of the World’s foremost manufacturers of pumps, by offering flexibility in design and manufacturing, plus total commitment to customer care and service.

The magnetically coupled pump was pioneered in 1963 to meet a specific customer need and was quickly adopted by many market sectors as the safest and most economical way of transmitting both food grade and chemical fluids. Continuous development led to the use of the sophisticated thermoplastic materials and magnetic technology, incorporated in the latest generation of Totton Pumps.

The Company Is Promoted With The Best Marketing Media Agency

A policy of continuous media marketing research and media buying development ensures that our products are always at the forefront of technological advance, providing reliable, efficient, cost-effective products. For over 30 years Cetronic has been a regarded as a market leader in the supply of high quality, high-performance power and motion control equipment, all this was done with media companies and agencies in South Africa.

Today, in addition to a media buying marketing comprehensive standard product range, the Cetronic Dynamic Division of T.H.E. is also fully equipped to provide a complete custom design and assembly service to meet the precise performance requirements of their customers – fully supported by sophisticated CAD facilities and focused quality assurance procedures. As with both the Pump and Electric Motor Divisions, speedy, reliable service is central to our Motion Control System distribution philosophy.

T.H.E. Electric Motor Company Limited offers enhanced engineering expertise, design, and manufacturing to internationally recognized quality standards and experienced staff, committed to customer service and media marketing offered by media buying agency.